Project B:

Project B, about Calendar design…

1. Project Brief

As you understand the characteristics and applications of design principles, in this project you will demonstrate your understanding and creativity working with shapes, colors, type creating 4 month calendar design. Capturing characteristics of any emotion or objects to express a beauty within a content, organization, or your own-make-believe world. You might want to write or use others’ poem or quotations if applicable. The end product will be 4 month calendar and 2 other applications such as cd overall, book cover or postcard. You’ll practice how to modify your design according to different design specifications.

Calendar Title: Vintage Cars.

Company Name: Dubai Auto Classic Cars.

Audience: Male.

4 Month Themes: (1) February 1970, Range Stormer (2) May 1960, Toyota FJ-40 (3) June 1989, Super Safari (4) July 1979, G-Class

Emotions: fast, classic, stormy, large, amazing, luxury, wide, lovely, powerful, unique, durable, adventurous, unusual, broad . . . etc

So I am going to design 4 different Classic Cars, in 4 different months.

Design Process

00. Define some characteristics/design elements of a calendar:

Time based design with numbers, dates
Attributes of time: perpetual, cycle, or continuum
Functionality: Hang or Stand, Note, Movable, or Interactive
Formality: Size, Shape, Materials
Audience

01. Define themes/message for each month capturing the essence of the calendar look and feel.

02. Define elements for each month.

03. Write down 5-7 emotions using adjectives.

04. Sketch out 2-3 compositions for each month.

05. Set the main principle and supportive principles for each layout and transfer your sketches to electronic file. Download this PDF and open it from Illustrator: calendar

06. Define the color combinations. Download this PDF and open it from Illustrator: colorstudy

07. Find typefaces for each month and redefine the layouts.

08. Check on the main focal point and visual hierarchy again.

09. Check on the visual languages expressed.

10. Get approvals + printing + cutting + displaying.

11. Apply 2 compositions to any other design applications (i.e., flyer, book cover, ad).

12. Check these questions below before your finalize your design saying this is it